Cookie Infrastructure
At AdScalePro, we treat data with the same precision as a capital investment. This policy outlines how we utilize HTTP cookies and local storage to refine your experience and ensure our scaling frameworks remain performant.
Classifications
We do not deploy 'junk' scripts. Every byte of storage on your device serves a specific, audited purpose within our marketing ecosystem.
Essential Operations
Strictly necessary for site security and basic functionality. These cookies manage session integrity, load balancing, and your specific privacy preferences. They cannot be toggled off as the site architecture requires them to remain stable.
Analytical Intelligence
We use these to understand how visitors interact with our philosophy. By measuring bounce rates and dwell time on specific case studies, we optimize our content to serve the London scale-up community more effectively.
Retargeting & Ad-Sequencing
In an era of signal loss and creative saturation, first-party data is our only reliable lever. These cookies allow us to serve relevant insights to you on platforms like Meta and LinkedIn, based on the specific services you viewed on our domain. We prioritize brand equity over aggressive frequency; our cookies are capped to prevent creative fatigue.
Your Control
You may adjust your browser settings to refuse cookies, though some features of our site may become unavailable. For a more granular approach, visit our Privacy Policy.
Request Data Audit
The Post-iOS 14
Environment
"Scaling spend by 20% usually increases CPA by 5-10% without robust 1st-party cookie signals."
"Creative fatigue hits at 3x frequency on Meta; our cookies manage this decay."
01 / Signal Integrity
Cookie files act as the "connective tissue" between your visit to adscalepro.company and our internal modeling. Without these signals, we cannot accurately attribute conversion events, leading to inflated CPAs and inefficient media buying. We use cookies to pass anonymized identifiers to our API, ensuring our bidding algorithms operate on the most accurate data available.
02 / Persistence & Latency
Standard session cookies expire when you close your browser. However, for high-ticket marketing consultancy, decision cycles are often 30-90 days. We employ persistent cookies with a 13-month duration limit to ensure that if you return to us after a quarter of deliberation, we recognize your previous context and avoid redundant introductory content.
Governance
AdScalePro operates under the strict regulatory framework of the United Kingdom, ensuring GDPR and PECR compliance across all cookie deployments.
Data Ledger
| Cookie Key | Provider | Purpose | Expiry |
|---|---|---|---|
| _asp_session | AdScalePro | Critical load balancing and login state maintenance. | Session |
| _ga / _gid | Distinguishing unique users and event correlation. | 2 Years | |
| _fbp | Meta | Attributing ad clicks and campaign performance audits. | 90 Days |
| _li_s | B2B targeting and profile sequencing for professional leads. | 6 Months |
Opt-Out & Transparency
Most browsers allow you to block cookies via 'Settings' > 'Privacy and Security'. Additionally, you can opt-out of interest-based advertising via the NAI (Network Advertising Initiative) or DAA (Digital Advertising Alliance) frameworks. We do not honor "Do Not Track" signals as there is currently no industry-wide consensus on their implementation, but we strictly respect your cookie consent choices made on our entry banner.
Queries
For inquiries regarding our data handling or the technical deployment of our tracking architecture, please contact our Compliance Officer in the London financial district.